SMARTDRAW SUCESS STORY:

Marketing Manager Saves Hours Every Day with SmartDraw

Adrian Carr is the national marketing manager for ProBeef, an agricultural business providing nutritional and livestock management tools to Australia's Dairy, Beef and Sheep producers. Adrian is responsible for communicating and educating the marketplace about the company's products and services, as well as developing staff and implementing systems that help improve the overall operation of the business.

"The business is continually growing and we are constantly implementing systems to help our staff function more effectively," said Adrian.

An opportunity to use SmartDraw presented itself when Adrian was looking for an easy, visual way to communicate with his software developer while constructing an electronic reporting system.

"Our software developer had limited knowledge of the agricultural industry which made it difficult to explain what I required," said Adrian. "He suggested that I try SmartDraw to better explain what I needed."

Although his graphic design background was "non-existent," Adrian decided to give SmartDraw a try. He knew it had to be better than what he was using before—whiteboards, diagrams in Microsoft Word^®, and Excel^®.

Adrian quickly found that unlike other graphics programs that provide users with a blank screen and expect them to draw, such as Visio^®, with SmartDraw, users select from a template that is specifically designed to create the type of illustration they need. For example, SmartDraw contains dozens of SmartTemplates for flowcharts, org charts, and more. After selecting the appropriate template, users simply enter the information and SmartDraw does the rest: building the graphic automatically using built-in rules and professional design themes to guarantee polished, presentation-quality results in just a few minutes. In addition, SmartDraw features one-click export to popular document types such as PDF, JPEG and PowerPoint^®, making it easy to share SmartDraw creations with others.

"SmartDraw allowed me to quickly develop a flowchart of how I wanted to capture data," said Adrian. This meant the developer did not have to worry about terminology, and instead could focus on how to write a program that follows the flowchart."

Adrian also found that SmartDraw helped him create other diagrams that were useful in his role as marketing manager. SmartDraw helped him make simple, easy diagrams to explain to staff, board level and senior management, such as operational flow diagrams, information channel flow diagrams, company structure diagrams, and sales reporting. So far, everyone is impressed.

"Our general manager was speechless when he saw the results," said Adrian. "It has really helped us improve our operating systems."

According to Adrian, not only is he saving time, but he's able to tackle new projects with renewed vigor. "I'm absolutely thrilled with SmartDraw," said Adrian. "It has given me a new lease of enthusiasm toward attacking new challenges in the business. This simple and easy way to develop plans and explain procedures is improving my efficiency and output by 20-30%."

He also estimates that SmartDraw saves him 2-3 hours a day, which is 20-30% of his time.

The bottom line?

"I am thrilled with how this program has opened my eyes and rekindled my enthusiasm to tackle some challenges that previously seemed arduous!"

To learn more and to download a free trial, visit www.smartdraw.com.