SMARTDRAW IN FACILITIES MANAGEMENT:

Attracting Buyers with SmartDraw Floor Plans

Locked Out
As a real estate broker in upstate New York, Ross Gill is always looking for more buyers. Unfortunately, most potential buyers live in the metropolitan New York area. That means they can't always physically view the properties for sale.

"Many of my buyers rely on real estate web sites to locate new properties," said Gill. "It's important that I present the property accurately, while making it visually appealing."

In the past, he'd try to explain the layout to the buyer over the phone, but he knew there had to be a better way. Gill decided to look for a quick way to diagram the floor plans of commercial and residential properties.

"I knew if I could create actual floor plans, it would benefit both buyers and sellers," he said. "After all, a picture is worth a thousand WORD^®s."

Ring My Bell
Gill downloaded SmartDraw's free trial, and liked what he saw.

With the help of some detailed tutorials and step-by-step instructions located on the SmartDraw.com web site, Gill found drawing floor plans a breeze.

"The product is very easy to use," said Gill. "The tutorials are so detailed and helpful, I was up and running in no time."

Gill was especially amazed at SmartDraw's extensive floor plan symbol collection. He found thousands of ready-made graphics for furniture, kitchen and bathroom fixtures, cabinets, landscaping, plants, wiring and plumbing, and more. To draw, all he needed to do was drag-and-drop.

"The program is so well-designed, that even a novice can use it," he said. "But it's powerful enough for a professional."

Gill also liked SmartDraw's extremely large drawing space, perfect for working with large-scale floor plans.

"SmartDraw gives you such a large area to design floor plans," said Gill. "This is very helpful."

Hot Property
The response to Gill's new floor plans has been overwhelmingly positive.

"Buyers and sellers alike are excited that we can now offer floor plans on our website," he said. "No other real estate agency that we know of offers this."

Potential buyers visiting Gill's web site can simply click a link to see the layout of any property.

Gill believes that SmartDraw's professional results help generate more interest in his properties.

"The floor plans really increase interest in the homes and lots we have for sale", said Gill. "And that means more dollars!"

The bottom line?

"SmartDraw is a great marketing tool, the best program of its kind," said Gill. "It's easy-to-use, creates visually-appealing results, and is great for the novice or the pro."