The Visual Revolution is Here. Are You Ready?
The visual revolution is everywhere, and this is only the beginning. If you thought it was a fad, think again. From social media to entertainment, from education to business, it's becoming increasingly clear. The visual revolution is here. Everything you communicate must be more visual. If you don't believe this and adapt to it, you will be left behind by those who do.
Presenting information visually is, by far, the most effective means to ensure clear and effective communication. We live in a world of expanding information. More and more of it is being delivered visually.
Visuals make information easier to learn and remember. They can break down cultural and language barriers more easily than written or spoken words.
Examples of the rapid adoption of visuals is evident all around us. Facebook posts that are shared the most, by far, are ones that contain a visual. The explosive growth in popularity of Instagram, Pinterest, Tumblr, Slideshare and other sites are testament to the power of visual communication. Posts on the business-oriented LinkedIn site that contain visuals are read, liked and shared with considerably greater frequency than text-only posts.
Welcome, friends, to the visual revolution.
While social media provides a gauge of the effectiveness and popularity of visual communication, many business people are reluctant to use this powerful tool. In fact, it's estimated that less than 5% of all business communication includes any visuals. How can this be? There is a reason. It's what I call the STOP factor.
The STOP Factor and Why It No Longer Exists
What is the STOP factor? It's an acronym that stands for the four reasons most business people don't use visuals on a regular basis for communication.
Skill: Many of us in the business world aren't blessed with much artistic talent, nor have we obtained training in graphic arts. But don't worry, because you don't need these skills to be successful in the brave new visual world.
Time: In business , it's said that time is money. While there's some truth in this, the reality is that it's much more valuable than money. We can always get more money, but we are all allotted only a finite amount of time. Adopting the use of smarter visuals won't require an investment in training time and will very likely end up saving you a lot of time and effort.
Old-School Thinking: You don't have to be a card-carrying AARP member to suffer from this. It's often ingrained into an organizational mindset. The "we've always done it this way" paradigm. Or, even worse, the "our competitors aren't doing it, so we don't have to, either" way of thinking. Smarter visuals can't change the way you think or your company's culture. That you'll have to do on your own.
Price: Ah, yes. The verboten subject of money. How much is this going to cost? What's the ROI? What's the downtime in training and IT support? The answer is a bit complicated, but I'll cover it shortly.
These were all valid issues in the recent past. Most business graphics programs are just too difficult for the average person to use. Even if you learn to use them, it takes too long to create visuals for everyday use, from basic illustrations to complex flowchart diagrams. They are also expensive, especially considering the fact that you may need multiple software programs to create all the types of visuals businesses you might need. Finally, IT departments are reluctant to employ them on a wide-scale basis because of training and support requirements.
But these issues have been resolved with the technology of smarter visuals. They are easy to use, require virtually no time to learn, are priced very reasonably and come with support included.
What are Smarter Visuals and What Is It That Makes Them Smarter?
Smarter visuals solve all of the issues that lead to the STOP factor. Here are five key characteristics of smarter visuals.
- Fast and easy to draw, formatting automatically and perfectly
- Presentation-quality, every time
- Simple to integrate into Microsoft Office® programs with just a click
- Automatically backed up and viewable on all of your devices
- Easy to share with others, even if they aren't using the same program
There are a lot of good visual programs on the market. They range from freeware that allows you to do some basic drawing, to very complex drawing and diagramming software such as CAD programs. Most of them are designed for one very specific solution but don't feature the automation found in smarter visuals. Smarter visuals draw themselves, allowing the user to focus on content.
To communicate effectively and get recognized in today's visual world, smarter visuals will give you the competitive edge you're looking for.
What Can Smarter Visuals Do for You?
Smarter visuals are easy to create because of the automation built into the visual processor. This allows anyone, even a first-time user, to quickly create professional-looking business visuals with either a mouse or simple keyboard commands. It offers a multitude of types of visuals and templates that can be used for a variety of applications. Here's a short list of a few of the solutions smarter visuals may offer you.
What Does a Good Business Visuals Program Cost?
As I stated earlier, this depends upon your needs. If you only want to do an occasional graphic, many people find a freeware product that may suit their needs. The downside is that these fall into the category of "you get what you pay for." Don't expect much in terms of quality, and if you have problems, don't expect any product support help.
At the other end of the spectrum are the highly complex CAD or other graphics programs. These can run anywhere from a few hundred to several thousands of dollars. If you aren't trained to use them, expect to spend some time learning them. You'll probably get good product support if you're buying from a recognized developer. But, as you should do with any major purchase, be sure to check them out before you buy.
When we developed SmartDraw 2014, we focused on a broad segment of the business community. It's why we offer more than 70 types of business visuals in our Business and Enterprise editions. Instead of having to purchase two or three or more programs, you can get an extensive array of visual types in one suite, at a reasonable price. For most small businesses, SmartDraw costs only about $300. For larger organzations, the Enterprise edition is under $500 for a single seat. You can also buy multi-seat licenses at a discount to lower your average cost. We also offer telephone and email product support and have smart, friendly, trained specialists that work right here at our home office in San Diego.
One final word when you're shopping for solutions for your business visual needs. Beware of crack or pirated versions of any of these products. Not only is it illegal and unethical to use them (not to mention it's fairly easy to get caught), but they come from unreliable sources (pirates, arrrrg!). The risks inherent in using stolen or crack software are many; not the least of which is they often carry dangerous viruses.
Read More About the Visual Revolution
Here are some excellent blog posts about the visual revolution that I highly recommend:

Six Way to Prepare Your Brand for Social Media's Visual Revolution
by Nick Westergaard, Marketing Profs

Front Lines of the Visual Revolution
by Monica Watson, Chute blog

Creativity, Thought Leadership and the Art of Ideas
by Kelly Kingman, Kingman Media
Was this post helpful? Is there more information you'd like to have about making your company more competitive in the visual world? Leave your comment below or send me a private email at kwilson@smartdraw.com.
Ken Wilson