Welcome! The Business Graphics Blog will focus on how to use business graphics to save time, increase efficiency, and improve communication using proven, real-world advice from both in-house and real-world experts. But what exactly are business graphics and what do they mean?
Let's first take a look at data graphics:
The unique combination of writing, mathematics, and drawing that comprise data graphics represent an evolutionary step in human expression (or at the very least, better PowerPoint presentations). We'll do better to think of them simply as an effective visual communication tool. The term "data graphics" refers to any visual representation of data. Maps, charts, and timelines are all examples of data graphics while signs, logos, and illustrations are not. Generally speaking, any data graphic can be represented in table form.
Business graphics are those data graphics that apply in a business context. SmartDraw is a business oriented company and by extension, this is a business oriented blog. While this blog will focus on methodology and communication, good layout and design is critical in creating the all-important first impression. Aesthetically pleasing visualizations may not display any extra information but their effectiveness should not be downplayed. How you present your information often makes the difference between catching your target's eye...
(You just earned $5 million in VC funding!)
...or presenting yet another bland chart no one remembers.
What we offer:
- Activity-based recommendations: Whether you're in sales and marketing, education, finance, or any other profession that must present complex ideas to others, this blog will help guide you on industry specific practices that will save/make you money.
- Articles on the principles of business graphics: How do we process information? What can we learn from cognitive psychology and how does that apply to your next presentation?
- Effective and easily understood graphics: As much as possible, each entry will be accompanied by graphics that illustrate its basic idea. Think of this blog as a business graphics picture book. If you don't get it by looking at the pictures, we've done a poor job.
What you won't find:
- Overly esoteric and dry information: We'll provide plenty of links to outside resources, white papers, and best practices while keeping the main content easily digestible. No math or business degrees required
To learn much more about business graphics, spend some time browsing Visipedia.
For more comprehensive information on the theory behind data graphics, Edward Tufte's books do a wonderful job explaining the field.
