Our latest addition to our growing collection of Working Smarter eCourses is Foundations of Persuasive Presentations, contributed by John Windsor, a former Broadway actor and author of The YouBlog, a fantastic presentations and communications blog. Rather than have me tell you what this eCourse is about, I’ll let John do it himself:
It’s easy to get caught up in the details, particularly when it comes to presentations. Things like: “Where should I put my hands?” “I’ve got to show them all these features.” or “Maybe I should go with a more ‘power’ font.” The list could be endless (and often seems like it is, from the audience’s point of view).
What’s most important is rarely found on most presenters’ slides, however. What’s most important are the points which will be most meaningful to your audience. Things like: “How will this help me?” and “Why should I care?”
It all comes down to where the focus is. If your presentation’s focus is solely on yourself, your company, or your offering then you could be making your job harder because the audience doesn’t have sufficient reason to care about you yet. On the other hand, if your focus is on their needs, goals, or interests, you’ll be making things easier for them and yourself.
The eCourse contains five lessons in total:
- The Big Picture
- Visions of the Future
- So Many Choices
- Yeah, but...
- Don't Take My Word for It
Click here if you’d like to sign up for Foundations of Persuasive Presentations.
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