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  • Everyone in Your Organization Should Understand Marketing
    Published 10 April 2009
    People tend to incorrectly equate marketing with advertising – and believe that marketing is just this thing that some slick cologne-splashed creative types do in order to get people to notice an organization and its products or services. Although...
  • Screencast: Building a Unique Selling Proposition with SmartDraw
    Published 4 June 2008
    In this screencast I show you how to define a unique selling proposition for your company's product or service using a Selling Proposition Chart , a new template which SmartDraw 2008 users can download through our latest content pack (1.9 meg.) Download...


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