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  • How Org Charts Will Help All Departments in Your Business
    Published 14 June 2009
    Departing employees can have a tremendous impact on an organization – especially if the employee is one of the “Top Dogs.”...
  • Everyone in Your Organization Should Understand Marketing
    Published 10 April 2009
    People tend to incorrectly equate marketing with advertising – and believe that marketing is just this thing that some slick cologne-splashed creative types do in order to get people to notice an organization and its products or services. Although...
  • The Four Most Common Marketing Mistakes Every Manager Makes
    Published 8 April 2009
    Mistakes result in lost business, time, and resources. Nobody is perfect, but it is everyone’s responsibility to minimize errors and make the best decisions possible. Below are examples of routinely made poor decisions and big picture blunders that...
  • Founding Members of the Working Smarter Network – Presentations
    Published 9 December 2008
    Today I’d like to introduce all of the presentation experts who are founding members of the Working Smarter Network : The PowerPoint FAQ By Steve Rindsberg Questions about PowerPoint? Answers are here! You'll find PowerPoint Help, PowerPoint Templates...
  • Founding Members of the Working Smarter Network - Marketing
    Published 5 December 2008
    Today I’d like to introduce all of the marketers who are founding members of the Working Smarter Network : B2B Marketing Confidential By Andy Hasselwander Andy Hasselwander is VP of Analytics and Measurement for MarketBridge, a professional services...
  • How Not to Make a Marketing Presentation
    Published 21 November 2008
    Recently, one of my coworkers slid a handout from a marketing presentation he had attended across my desk and asked me what I thought of the material. This company was trying to sell us something that would increase our revenue, cut our costs, etc…...
  • Screencast: Refine Your Sales Process with SmartDraw
    Published 23 June 2008
    In this screencast I show you how to refine your sales process using a Sales Funnel Chart , a chart designed to help you map out your sales process and discover where you might be losing a d isproportionately large number of potential sales. --> This...
  • Discover Your Ideal Customers Using Market Focus Diagrams
    Published 20 June 2008
    Just before I began working for SmartDraw I worked as a consultant who specialized in building online marketing solutions. One time when I began working with a new client I sat him down at our first meeting and asked him “who are your customers...
  • Positioning Products Across Multiple Markets
    Published 19 June 2008
    Working Smarter reader Elhamy Kamel left an interesting comment on last Friday’s entry about being able to see your product through the eyes of your customers : I do not know if the traditional positioning matrix can solve today's confusing markets...


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