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  • How Not to Make a Marketing Presentation
    Published 21 November 2008
    Recently, one of my coworkers slid a handout from a marketing presentation he had attended across my desk and asked me what I thought of the material. This company was trying to sell us something that would increase our revenue, cut our costs, etc…...
  • Can You Increase Sales in the Face of Recession?
    Published 31 October 2008
    The first instinct of many businesses in the face of recession is to go into the crouch position and start cutting costs immediately. Cutting costs is certainly one strategy to help maintain a healthy bottom line, but shouldn’t you and every other...
  • What's Wrong with Your Sales Process?
    Published 27 June 2008
    A sale is an arduous, grueling process; you begin with a large number of leads, determine which ones are interested in your product, determine which ones have the authority and resources to actually make the purchase, and finally, at some point in time...
  • Screencast: Refine Your Sales Process with SmartDraw
    Published 23 June 2008
    In this screencast I show you how to refine your sales process using a Sales Funnel Chart , a chart designed to help you map out your sales process and discover where you might be losing a d isproportionately large number of potential sales. --> This...
  • Four Easy Steps for Defining Your Unique Selling Proposition
    Published 6 June 2008
    Take a look at the Sales Proposition Chart from our recent Working Smarter series article " Four Simple Steps to Understanding Your Market ". The chart is designed to help you both determine your product's unique selling proposition and communicate to...
  • Screencast: Building a Unique Selling Proposition with SmartDraw
    Published 4 June 2008
    In this screencast I show you how to define a unique selling proposition for your company's product or service using a Selling Proposition Chart , a new template which SmartDraw 2008 users can download through our latest content pack (1.9 meg.) Download...
  • The Most Common Marketing Mistake: Advertising = Marketing
    Published 28 May 2008
    Four Steps to Understanding Your Market Advertising and promoting are important marketing tactics but they are not nearly as crucial as the process of understanding your market. Marketing is like hunting - advertising is a lot like firing your gun at...


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