A brochure is a common marketing tool used to advertise a service or product offering. It takes the form of a pamphlet or flyer that is used to distribute information about something.
How to Use Brochures
Brochures allow businesses to introduce new products and services to existing customers or increase their reach by advertising to new prospects. They can be handed out in person, mailed, or left at specific businesses that are willing to help you reach their customers.
Best Practices When Creating a Brochure
- Identify your target audience. A target audience is a specific group of people at whom your product or service is aimed. A target audience may describe people of a specific age group, profession, income level, gender, marital status, and so on or any combination of these factors. The brochure needs to be designed with your target audience in mind. For example a brochure aimed at young moms should look and feel different from a brochure aimed at recent retirees.
- Select an appropriate format. Based on your target audience, determine the format of the brochure. The format includes such elements as the size, type of paper, and number of folds. You may also want to think about how the brochure will be distributed. Will it be mailed or handed out at an event?
- Determine the type of information to include. The information that is included varies from one brochure to the next. The brochure may include the organization's mission statement, product features, charts and graphs, instructions, photos, and a logo. To help decide what to include, think about what purpose the brochure serves. Is it to remind a prospect about the basics of your business or is it to sell a specific service or product, in which case you'll want to make sure your prospect knows what to do next: visit your website, enter a code, call a special phone number, etc.
- Lay out the content. The key is to keep your brochure design simple and effective. Too much information may cause the brochure to appear cluttered. As a result, your message will be lost. Limit the number of colors used to between two and four and use each color consistently. For example, use one color for the headings and subheadings, and another for general text.
How to Create a Brochure with SmartDraw
SmartDraw is a powerful tool that makes creating a brochure easy. It'll save you time, so you can focus on other areas of your marketing efforts.