Newsletters are a means of connecting with your customers or employees. It is a way to stay in touch with people you don't interact with on a daily basis and to keep everyone involved in your business up to date or well aware of upcoming products.

Typical Uses

Newsletters can be sent out on a need-to basis or on a more regular schedule, such as weekly, monthly, or yearly, depending on the amount of information you need to spread. They are perfect for sending information to all involved parties at once, which saves time and resources.

Best Practices

• Identify the purpose. Why do you need a newsletter? What information will it contain? How often will you distribute it? Who will your audience be? These are all questions that must be answered before you begin. Be sure that you know exactly what type of information you want to put into your newsletter, based on your audience.
• Heading. The top of your paper should have the name of your company or organization. It should also have the name of the newsletter, if there is one, as well as the date and issue number of the newsletter.
• Address the audience. Your newsletter should have a short note that is written directly to the reader. It can be as formal or as casual as you choose, depending on your purpose and audience but should in some way catch your reader's attention and encourage them to read more.
• Highlight important news. Include articles or short sections that give news from your company and tell them any updates that they should be aware of. You can also make different columns to list calendar items.
• Advertisements. You can always include advertisements for your own company or others by putting in little advertisements or putting websites at the bottom of the page. Pictures will also add interest.
• Distribution. Now you can pass out the newsletters to whoever you would like. You may choose to send them by email, leave them out where anyone can take one, or send them through the mail.