More examples in Marketing Charts/Ansoff Matrix
Ansoff Matrix Template Example
Ansoff matrixes like this show the basic template for comparing and combining existing and new products and markets.
Text in this example:
Existing
New
More of the same harder
New Markets for existing products
New Products for existing customers
Diversification for the desperate
Products
Markets
New
More of the same harder
New Markets for existing products
New Products for existing customers
Diversification for the desperate
Products
Markets