More examples in Strategy & Planning/Competitive Analysis
Business Strength Analysis Example Example
A competitive analysis chart like this is useful for analyzing and weighing business strengths through a point system.
Text in this example:
Business Strength Analysis
Attributes
Product 1
Product 2
Product 3
Weight
Rating (1-5)
Value
Market Share
Projected market growth
Product quality
Brand equity
Distribution system
Promotional effectiveness
Productive capacity
Product cost
Total
(Weight must total 1.0)
Attributes
Product 1
Product 2
Product 3
Weight
Rating (1-5)
Value
Market Share
Projected market growth
Product quality
Brand equity
Distribution system
Promotional effectiveness
Productive capacity
Product cost
Total
(Weight must total 1.0)