More examples in Strategy & Planning/Competitive Analysis
Competitive Analysis - Business Strength Example
You can use a competitive analysis diagram like this to analyze the strength of a business in a neat table.
Text in this example:
Business Strength Analysis
Attributes
Product 1
Product 2
Product 3
Weight
Rating (1-5)
Value
Market Share
Projected market growth
Product quality
Brand equity
Distribution system
Promotional effectiveness
Productive capacity
Product cost
Total
(Weight must total 1.0)
Attributes
Product 1
Product 2
Product 3
Weight
Rating (1-5)
Value
Market Share
Projected market growth
Product quality
Brand equity
Distribution system
Promotional effectiveness
Productive capacity
Product cost
Total
(Weight must total 1.0)