More examples in Strategy & Planning/Competitive Analysis
Competitive Analysis - Marketing Example
A competitive analysis chart like this can be used to score a marketing campaign throughout a year based on many criteria.
Text in this example:
Attributes
Weight
Q 1
Q 2
Q 3
Q 4
Rating
(1-5)
Value
Understand customer needs and wants
Allocate resources in line
Develop winning product lines
Branding
Product development
Customer feedback
Provide solutions
Total
(Weight must total 1.0)
Marketing Scorecard
Weight
Q 1
Q 2
Q 3
Q 4
Rating
(1-5)
Value
Understand customer needs and wants
Allocate resources in line
Develop winning product lines
Branding
Product development
Customer feedback
Provide solutions
Total
(Weight must total 1.0)
Marketing Scorecard