More examples in Strategy & Planning/Matrix Charts
Competitive Strategy Matrix Example
A competitive strategy matrix like this shows where a strategy falls within the scope of business activities and the degree of product differentiation.
Text in this example:
Competitive Strategy Matrix
Differentiation Focus
Differentiation
Cost Focus
Cost Leadership
NARROW
BROAD
Degree of Product Differentiation
Scope of Business Activities
Differentiation Focus
Differentiation
Cost Focus
Cost Leadership
NARROW
BROAD
Degree of Product Differentiation
Scope of Business Activities