SWOT diagrams like this are helpful for analyzing a company through four major areas: their internal strengths and weaknesses, and their external opportunities and threats.
Text in this example:
Key SWOT Questions
What do we do exceptionally well?
What advantages do we have?
What valuable assets and resources do we have?
What do members/customers identify as our strengths?
What opportunities do we know about, but have not addressed?
Are there emerging trends on which we can capitalize?
What could we do better?
What are we criticized for or receive complaints about?
Where are we vulnerable?
Are weaknesses likely to make us critically vulnerable?
What external roadblocks exist that block our progress?
Is there significant change coming in our members' sector?
Are economic conditions affecting our financial viability?