More examples in Presentations/Matrix Charts

Market Growth Matrix Example

Market growth matrices like this are useful for communicating marketing strategies based off of whether products and markets are existing or new.





Text in this example:

PRODUCTS
Existing
New
Market
Penetration
Business focus on selling existing products into existing consumer
Product
Development
Business aims to introduce new products into excising consumer
Business seeks to sell its existing products into new consumer
Diversification
Business markets new products in new consumer

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