You can use a market position and strategy matrix like this to express possible strategies based off of specific attributes like the competitive position of your company and the magnitude of your competition.
Text in this example:
Your company's competitive position
Number of competitors in your market
Direction of combined market trends
Possible strategy (make sure this strategy advances your mission)
Is this a competitive or a collaborative strategy?
Some strong competitive advantages,
some competitive disadvantages
Market Position and Strategy Matrix
Source: Adapted from Play to Win, ISBN 0-7879-6813-7, © 2005; Jossey-Bass, an imprint of Wiley