More examples in Strategy & Planning/Competitive Analysis
Marketing Scorecard Example Example
You can use a marketing scorecard like this by assigning numerical values to attributes of quarters and compare the values.
Text in this example:
Attributes
Weight
Q 1
Q 2
Q 3
Q 4
Rating
(1-5)
Value
Understand customer needs and wants
Allocate resources in line
Develop winning product lines
Branding
Product development
Customer feedback
Provide solutions
Total
(Weight must total 1.0)
Marketing Scorecard
Weight
Q 1
Q 2
Q 3
Q 4
Rating
(1-5)
Value
Understand customer needs and wants
Allocate resources in line
Develop winning product lines
Branding
Product development
Customer feedback
Provide solutions
Total
(Weight must total 1.0)
Marketing Scorecard