More examples in Strategy & Planning/Growth-Share Matrix
Product Placement Growth-Share Matrix Example
A growth-share matrix like this communicates where products fall in the categories provided: cash cows, stars, dogs, and question marks. The labels on the side describe each category.
Text in this example:
Relative Market Share
HIGH
LOW
Stars
Question Marks
Cash Cows
Dogs
Market Growth Rate
Growth-Share Matrix
Product A
Product C
Product B
Product E
Product D
HIGH
LOW
Stars
Question Marks
Cash Cows
Dogs
Market Growth Rate
Growth-Share Matrix
Product A
Product C
Product B
Product E
Product D