This unique selling proposition for SmartDraw step chart is an example of one way to express a sales proposition in a step chart.
Text in this example:
Market
Microsoft Office Users
Solution
Create a program that automates the creation of business graphics with no drawing, and is fully compatible with office
Pain
Office's tools are too primitive and difficult to use
Other graphics programs use a drawing metaphor and are too difficult to use
Need
To create business graphics like flowcharts, organization charts, mind maps etc.
Unique Selling Proposition