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10 Sales & Marketing Presentation Tips from SmartDraw
SmartDraw is the perfect tool for marketers to use to create charts and diagrams that will make a lasting impression on clients, colleagues and CEOs. Try SmartDraw free!
Less is More.
When designing your presentation materials, remember that as a visual
medium, less is more. Avoid cluttering the slide or handout with lots of text and bullet points.
Have a few main points highlighted, and let your verbal presentation fill in the blanks.
People Like Pictures.
Use charts and graphics instead of tables.
SmartDraw includes dozens of sales and marketing graphics that you can easily edit
with your own specific data.
Click here to see SmartDraw's sales territory maps.
Focus on Benefits.
When preparing your presentation, steer away from getting into too many
details of the product or service you are selling. Instead, focus on the benefits it
will provide your audience.
Keep it Short.
This will leave time for questions from your audience, and it shows them
you appreciate how valuable their time is.
Click here to see marketing charts & graphs.
Leave a Little Something.
Leave your audience something to remember you by. This goes beyond business cards and could include
bound copies of your presentation or handouts with the pertinent information highlighted. It could even include pens or stationery
with your company's information.
Attention on You.
When using presentation slides, try blacking out the screen when you want attention directly
focused on what you are saying. Leaving up old slides while you are trying to make your point can distract
your audience.
Bland PowerPoint®.
Steer away from traditional PowerPoint® slides. Create unique graphics that will capture
the attention of your audience. SmartDraw includes dozens of great-looking sales & marketing templates that
you can easily edit and import into PowerPoint® with one click of the mouse.
Click here to see a marketing chart you can make with SmartDraw.
Tell a Story.
Before getting to the cold, hard facts of your presentation, help your audience warm up to
you by telling a personal story. It could be related to the product or service you are selling or it could simply be a general
story about a shared life experience. Whatever the story, making it personal and relatable will help to engage your audience.
Humor is good.
Catch your audience off guard by starting with a humorously off-topic slide or a funny
story. This will help loosen up the audience and hopefully open them up to what you have to say.
Humor is subjective, so keep clear of any subjects remotely questionable.
Click here to see an example of a step chart you can make with SmartDraw.
Enthusiasm is great!
If you like what you are selling, your audience is more likely to too!
