What is a Strategy Map?
Strategy maps summarize what a company plans to do in order to improve its business.
Here's an example of a strategy map:
The map is similar in structure to that of a swim lane diagram and in concept to that of a balanced scorecard.
A strategy map, like a swim lane flowchart, will have horizontal
visual category divisions or swim lanes, representing different perspectives of a topic. These perspectives, like a typical balanced scorecard,
are typically Financial, Customer, Internal (business) Process, and Learning and Growth. Boxes representing different aspects and ideas of each
category are organized into the appropriate swim lane.
Strategy maps are especially beneficial when a company is looking to better their sales or
reinforce internal processes. They allow improvements to be viewed from several different
viewpoints, which assists in the decision process.
Why SmartDraw is the Perfect Strategy Map Software
- Automatic Formatting
Click simple commands and SmartDraw builds your strategy map for you, automatically. Add or remove a shape, and SmartDraw realigns and arranges all the elements so that everything looks great.
- Quick-Start Strategy Map Templates and More
Dozens of professionally-designed strategy maps and other strategic planning charts will make you instantly productive.
Simply choose the strategic planning template that is most similar to your project, and customize it to suit
- Export to Microsoft Office®, PowerPoint®, or the Web
Copy your chart into Microsoft Word®, PowerPoint® or Excel®
with a single click. You can go from brainstorming to a professional presentation in just a few minutes.
- Free Support
Got a question? Call or email us. SmartDraw experts are standing by ready to help, for free!
Try SmartDraw for yourself and discover the power of strategy maps during strategic planning.
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