SmartDraw Reinvents PowerPoint at The Presentation Summit

SAN DIEGO, CA - October 20, 2010 - SmartDraw has debuted key enhancements that make it possible for anyone to create more effective and engaging presentations to over 150 presentation industry experts, speakers and consultants during The Presentation Summit 2010 in San Diego, CA.

During a special participant reception, SmartDraw demonstrated how SmartDraw VP, the world's first visual processorTM, enables the 95% of PC users who currently create only text-filled presentations to reap the benefits of communicating visually. The visual processor empowers them in three ways: 1) by making it possible to create and manage presentations visually, 2) by making it easy to replace bullets with powerful visuals, and 3) by ensuring visuals are presented in the most impactful way possible in presentations.

"Creating a truly visual presentation means more than taking an existing text-based presentation and replacing some of the bullets with visuals," said Paul Stannard, CEO of SmartDraw. "You need to think visually, plan and compose your presentation visually, and present it in a manner that engages your audience. Only SmartDraw makes this possible."

Numerous studies have shown that visual communication is up to six times more effective than words alone, but until now, less than 3% of business communication has included visuals like flowcharts, mind maps and other diagrams. This is because using traditional graphics software to create them is just too difficult and time consuming for the typical business person. The visual processor solves this problem by automating the creation of visuals to such a degree that anyone can do it. With today's announcement, SmartDraw showed how the program not only makes easy visuals possible, but also makes the creation of entirely visual presentations a reality for the everyday user.

"Since its introduction in 1987, PowerPoint has been optimized to make creating a slide of bullets the easiest thing to do," explained Stannard. "Even after two decades, creating a list of bullets is still the default action. That's why so many presentations consist of slide after slide of bullets. With SmartDraw's PowerPoint builder feature, you compose your presentation visually in a storyboard format. You can easily add visuals of all kinds to any slide. Once your presentation is ready, SmartDraw builds your PowerPoint deck with a single click. You never even have to open PowerPoint."

SmartDraw also ensures that the visuals in your presentation are displayed in the most effective way possible by revealing the information sequentially.

"Showing a visual, like a data chart, to your audience all at once can be overwhelming," said Rick Altman, speaker and organizer of The Presentation Summit 2010, and author of the book, Why Most PowerPoint® Presentations Suck and How to Make them Better. "They will be too busy trying to absorb all the information to focus on the specific point you are trying to make. A much more effective way is to reveal the visual step-by-step with sequencing. SmartDraw does this for you automatically."

SmartDraw's PowerPoint builder also makes presentations easier to manage because, no matter how many visuals are added, the entire presentation is always contained in a single SmartDraw file. This eliminates the problem of trying to find the original source files for charts, for example, when last minute changes need to be made.

By enabling everyone in the organization to create visual presentations quickly and easily, SmartDraw VP allows an enterprise to cut through today's information overload and communicate more effectively by distilling complex information into an easy-to-digest visual form.

SmartDraw VP automates the creation of 70 different types of business visuals including flowcharts, data charts and graphs, mind maps, Gantt charts, timelines, floor plans, and more. Built-in integration with Microsoft Office® and Adobe PDF allows users to create and then share SmartDraw visuals with a single click.

For an overview video and white paper by Stannard and Altman describing in detail how SmartDraw reinvents PowerPoint, and to download a free trial, visit www.SmartDraw.com/ppt.

About SmartDraw
SmartDraw helps businesses increase their bottom line by improving communication, refining operations, completing projects on time, and successfully implementing their plans through the everyday use of visual communication. Creators of SmartDraw VP, the world's first visual processorTM, SmartDraw enables business professionals to easily and automatically create more than 70 types of common business visuals, including flowcharts, project charts, mind maps, org charts, timelines and more. SmartDraw lets anyone achieve professional-quality results in just minutes. SmartDraw is used by more than half of the Fortune 500, as well as thousands of law firms, police departments, health systems, government entities, educational institutions and private enterprises of all sizes. Founded in 1994, SmartDraw is privately-held, with headquarters in San Diego, California. For more information or to download a free trial of SmartDraw, please visit www.SmartDraw.com.

About The Presentation Summit
The Presentation Summit is organized and hosted by Rick Altman, prominent presentations consultant and author. Altman services an international client base and has authored 15 books on presentations and graphics, including his current one with the inflammatory title, "Why Most PowerPoint Presentations Suck." www.BetterPresenting.com

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