Maps are an essential part of any business that is marketing outside of its own office building. Maps allow a large group of people to be able to view a large range of areas with relative simplicity and ease.

Typical Uses

In business maps can be especially useful in sales when trying to map out different marketing territories. It provides a simple, easy to read example of an area.

Best Practices

• Determine the area. Decide which area you are going to be mapping out.
• Choose a map. Choose a map that fits your purpose. (i.e. If you are focusing on districts in your state, do not use a map of the world.)
• Label important places. Label any company headquarters or other locations that are important to know. Also make sure that the map includes the names of countries, states, or cities that are relevant to your purpose.
• Divide into areas. If you are creating a sales map, determine the various territories and use lines to divide them. You may choose to name each territory as well. Choose a color to represent each area and fill it in with that color. (Remember to only include a few territories on each map. Otherwise it can get overcrowded and complicated.)
• Create a key. Off to the side make a key that shows what each color represents, who is in charge of that territory, etc.
• Share. Be sure to show your map to coworkers so that they know what area they are in charge of. This will help make things more organized and easier to understand.