More examples in Presentations/Pyramid Charts
Advertising Risk Pyramid Diagram Example
You can use a pyramid chart like this to show advertising risk, with the most risky strategies at the top of the pyramid and the least risky at the bottom.
Text in this example:
Traditional Media
Interactive Ad - Costly to produce
Website Sponsorship - Longer term agreements
Banner Advertising - Usually have to pay months up front
Pay-Per-Click Advertising - Inexpensive to Enter and Exit
Advertising Risk Pyramid
Interactive Ad - Costly to produce
Website Sponsorship - Longer term agreements
Banner Advertising - Usually have to pay months up front
Pay-Per-Click Advertising - Inexpensive to Enter and Exit
Advertising Risk Pyramid