More examples in Presentations/Matrix Charts

Market Trends Summary Matrix Example

A matrix like this can help to summarize the market trends based off of various factors, and how each factor will impact the customer base.





Text in this example:

Factors Affecting Market Size
Market Trends Summary
How This Affects Our Customer Base
Why We Believe This
(rational and sources of supporting data)
Demographics
Economy
Funding
Political climate
Overall impact of trends on need or demand
Overall impact of trends on available funding
Duration of trends

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