More examples in Marketing Charts/Affinity Diagrams

Product Sales Affinity Diagram Example

Affinity diagrams like this are useful for showing why a product is not selling, comparing different possible reasons which are grouped into subcategories.





Text in this example:

Why is Our Product Not Selling
Promotion
Competition
Place
Demand
Poor Advertisement
Price relative to competitors is too high
Poor choice in store to sell from
Demand for product in general is low
No prize offered as incentive
Product is of a lower quality than competitors
Box Design is not exciting enough

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