Strategy Map

Visualize your organization's plans and goals with SmartDraw's strategy map software

With SmartDraw, You Can Create More than 70 Types of Diagrams, Charts, and Visuals

What is a Strategy Map?

A strategy map is a visual summary of what a company plans to do in order to improve its business, gain more customers and improve its financial outlook.

Additionally, many companies find strategy maps valuable because they include intangible factors like culture in the strategic analysis. A strategy map provides multiple perspectives when evaluating a company and helps in the strategy's effective execution.

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Benefits of Strategy Maps

Strategy maps let your company's leadership team clearly visualize their goals and communicate them with the rest of the company.

Set clear financial and customer goals.
Visualize the connections between various ideas and show how those ideas could lead to specific results.
Identify the necessary parts of the organization that will support new undertakings and changes including any necessary training and business process changes
Communicate the company's goals and show how they will be achieved.
Provide a starting point for every each division and see how they fit into the overall strategy.

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How to Create a Strategy Map

A strategy map looks similar in structure to a swim lane diagram but the concepts it deals with are more similar to those found on a balanced scorecard.

Strategy maps are divided into horizontal lanes that represent different perspectives to evaluate. These perspectives are typically Financial, Customer, Internal Business Process, and Learning and Growth, following the typical balanced scorecard divisions. For each category, brainstorm ways to improve that aspect of your business and place your ideas inside boxes and ovals. Connect the ideas with arrows to illustrate relationships between the goals and changes listed. Watch this quick video on how to make a strategy map.

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Strategy Map Examples

Click on any of these strategy maps included in SmartDraw and edit them:

Strategy Map - Retaining Customers

Strategy Map - Sustained Shareholder Value

Strategy Map Guidelines

Browse SmartDraw's entire collection of strategy map examples and templates

More Strategy Map Information

Try SmartDraw's Strategy Map Software Free

Discover why SmartDraw is the best strategy map making software today.

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Strategy Map

Visualize your organization's plans and goals with SmartDraw's strategy map software

What is a Strategy Map?

Strategy Map Benefits

How to Make a Strategy Map

Strategy Map Examples

Balanced Scorecard

Strategic Planning

With SmartDraw, You Can Create More than 70 Types of Diagrams, Charts, and Visuals

What is a Strategy Map?

Benefits of Strategy Maps

How to Create a Strategy Map

Strategy Map Examples

More Strategy Map Information

Try SmartDraw's Strategy Map Software Free

Product

DiagrammingBuild diagrams of all kinds from flowcharts to floor plans with intuitive tools and templates.

WhiteboardingCollaborate with your team on a seamless workspace no matter where they are.

DataGenerate diagrams from data and add data to shapes to enhance your existing visuals.

Enterprise FriendlyEasy to administer and license your entire organization.

SecuritySee how we keep your data safe.

Apps & IntegrationsConnect to all the tools you use from Microsoft, Google Workspace, Atlassian, and more.

Solutions By Team

Product ManagementRoadmap features, brainstorm, and report on development, so your team can ship features that users love.

Software EngineeringDesign and maintain complex systems collaboratively.

Information TechnologyVisualize system architecture, document processes, and communicate internal policies.

SalesClose bigger deals with reproducible processes that lead to successful onboarding and training.

Learn

Getting StartedLearn to make visuals, familiarize yourself with the UI, choosing templates, managing documents, and more.

TemplatesGet inspired by browsing examples and templates available in SmartDraw.

DiagramsLearn about all the types of diagrams you can create with SmartDraw.

WhiteboardLearn how to combine free-form brainstorming with diagram blueprints all while collaborating with your team.

Data VisualizersLearn how to generate visuals like org charts and class diagrams from data.

SupportSearch through SmartDraw's knowledge base, view frequently asked questions, or contact our support team.

Developer Resources

Development PlatformBrowse built-in data visualizers and see how you can build your own custom visualization.

Open APIThe SmartDraw API allows you to skip the drawing process and generate diagrams from data automatically.

Shape DataAdd data to shapes, import data, export manifests, and create data rules to change dashboards that update.

Additional Resources

Enterprise

Site LicenseSite licenses start as low as $2,995 for your entire organization.

Team LicenseThe SmartDraw Team License puts you in control with powerful administrative features.

SecuritySee how we keep your data safe.

Apps & IntegrationsConnect to all the tools you use.

Strategy Map

Visualize your organization's plans and goals with SmartDraw's strategy map software

With SmartDraw, You Can Create More than 70 Types of Diagrams, Charts, and Visuals

What is a Strategy Map?

Benefits of Strategy Maps

How to Create a Strategy Map

Strategy Map Examples

More Strategy Map Information

Try SmartDraw's Strategy Map Software Free

Diagramming
Build diagrams of all kinds from flowcharts to floor plans with intuitive tools and templates.

Whiteboarding
Collaborate with your team on a seamless workspace no matter where they are.

Data
Generate diagrams from data and add data to shapes to enhance your existing visuals.

Enterprise Friendly
Easy to administer and license your entire organization.

Security
See how we keep your data safe.

Apps & Integrations
Connect to all the tools you use from Microsoft, Google Workspace, Atlassian, and more.

Product Management
Roadmap features, brainstorm, and report on development, so your team can ship features that users love.

Software Engineering
Design and maintain complex systems collaboratively.

Information Technology
Visualize system architecture, document processes, and communicate internal policies.

Sales
Close bigger deals with reproducible processes that lead to successful onboarding and training.

Getting Started
Learn to make visuals, familiarize yourself with the UI, choosing templates, managing documents, and more.

Templates
Get inspired by browsing examples and templates available in SmartDraw.

Diagrams
Learn about all the types of diagrams you can create with SmartDraw.

Whiteboard
Learn how to combine free-form brainstorming with diagram blueprints all while collaborating with your team.

Data Visualizers
Learn how to generate visuals like org charts and class diagrams from data.

Support
Search through SmartDraw's knowledge base, view frequently asked questions, or contact our support team.

Development Platform
Browse built-in data visualizers and see how you can build your own custom visualization.

Open API
The SmartDraw API allows you to skip the drawing process and generate diagrams from data automatically.

Shape Data
Add data to shapes, import data, export manifests, and create data rules to change dashboards that update.

Site License
Site licenses start as low as $2,995 for your entire organization.

Team License
The SmartDraw Team License puts you in control with powerful administrative features.

Security
See how we keep your data safe.

Apps & Integrations
Connect to all the tools you use.