Planograms are scale drawings that show where products or merchandise should be placed on a shelf or other sort of display. The idea is to maximize the amount of merchandise on the shelf and the amount of sales by arranging in such a way that makes it appealing to the consumer while minimizing wasted space.
Often retail distributers use Planograms to decide how best to get as much on their shelves as possible or increase sales. Even more often, however, the suppliers will send a Planogram before sending their product as a suggestion to help in displaying their goods so they can be easily seen and will be placed alongside like objects.
- Identify the purpose. Determine the area for which the Planogram is being made, whether for a store or for a household. Also, decide what will be going on the shelves or display you are outlining.
- Set the scene. Begin by drawing the backdrop, the display case or shelf that the items are to go on. Make sure it is drawn to scale so that the Planogram can be accurately applied. SmartDraw offers a Planogram template to make this step faster and easier.
- Organize the items. Decide where you want the products or items to go using shapes that share the actual item's dimensions and form. Experiment with different ways of arranging the objects so that they fit as best as possible and will be easily seen.
- Add visuals. Although optional, using pictorial representations of the objects will give you the complete feel of what you've arranged. It will also allow anyone you share it with to imagine the display.
- Use it. Use the completed Planogram to create the life size display. Since all of the dimensions are to scale, items should fit as well as they did in the diagram.