Sales Funnel

How To Make a Sales Funnel Chart

Step 1: Define the first step of the sales process
The first step in most sales processes is usually some form of outreach to the target market: direct mail, advertising, cold-calling, etc.

Type a description of the first step in the first row of your sales funnel chart.

Step 2: What happens next?
Enter a description of the next step in the process in the second row of the chart. In our example the prospect who received an email clicks through to a website and requests more information.

Step 3: Repeat this for each step in the process.

Basic Steps for Making and Using a Sales Funnel Chart

• Describe your "lead generation" method. How do you generate initial leads? When trying to sell your product, what's the first thing you do in order to reach customers? Do you email them? Call them? Buy a radio ad spot? Put up a website? Write down your lead generation method(s) as the starting point for the sales process.
• Walk through the steps a customer takes through the sales process. Starting with your lead generation method, begin walking through the steps that a customer takes in your sales process-outline them in sequential order, all the way from lead generation to closing the sale.
• Review the steps in your sales process. Once you've outlined the steps in your sales process, review it and make sure you've captured all of them and that they are in the correct order.
• Build the sales funnel. Once you're sure of the order of the steps in your sales process, put them onto the sales funnel diagram.
• Establish measurable metrics for each section of the funnel. Once you've established your sales funnel, begin identifying metrics to measure just how many potential sales are lost at each section of the funnel. These metrics will help you identify which parts of the sales process need the most improvement in order to improve your lead conversion rate.
• Analyze the metrics. Once you capture sales process data, you can begin performing analysis on which stages of the sales funnel need to be improved.
• Refine your sales process. Based on your analysis, determine which sections of your sales process need the most improvement, determine methods of improving those sections, and then implement necessary improvements.