Sales Territory Mapping

What to Consider When Creating a Sales Territory Map

• Be strategic. Start out by strategically meeting revenue goals in small areas. From that point, you then can gradually grow the territories.
• Understand your clientele. It's important to gather as much information as possible about your customers. Knowing the kind of clients you're going after, their locations (whether physical or virtual), and the resources required to reach them will help set up your sales territories in the future.
• Take inventory of the territories. Perform regular maintenance of territories and tweak them once a year. Revising territories should be approached with caution, as it may hurt existing relationships with customers in those territories.
• Maintain balance. It's important that sales territories be balanced. If a sales rep is performing poorly, they should not be assigned a smaller territory. The response should be to assign that particular territory to a sales rep better suited to it.

How to Make a Sales Territory Map

SmartDraw has map templates and unique customization tools to help you get started.

You can customize a selected map by color coding regions using different fill colors. Just select a state or country and pick a color. Learn more by reading our tutorial on making sales territory maps with SmartDraw.