SWOT Analysis

Easily create SWOT diagrams and other business visuals

Advanced SWOT Analysis Tutorial

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What is a SWOT Analysis?

SWOT analysis using SWOT diagrams or matrices is a key part of any business planning or analysis.

SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors and opportunities and threats are external factors. A SWOT diagram analyzes a project or business venture by focusing on each of these factors. It typically consists of four boxes, one for each area, but the exact shape may vary depending on the design.

SWOT diagrams can be especially useful when trying to decide whether or not to embark on a certain venture or strategy by visualizing the pros and cons. By clearly outlining all positives and negatives of a project, SWOT analysis makes it easier to decide whether or not to move forward.

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How to Do a SWOT Analysis

Determine the objective. Decide on a key project or strategy to analyze and place it at the top of the page.
Create a grid. Draw a large square and then divide it into four smaller squares.
Label each box. Write the word "Strengths" inside the top left box, "Weaknesses" inside the top right box, "Opportunities" within the bottom left box, and "Threats" inside the bottom right box. These are titles, so they should be distinguished from the rest of the text using either color or font size. SmartDraw offers several SWOT diagram templates designed to make construction quick and easy.
Add strengths and weaknesses. Add factors that affect the project to the applicable boxes. Components of a SWOT analysis may be qualitative and anecdotal as well as quantitative and empirical in nature. Factors are typically listed in a bullet form.
Draw conclusions. Analyze the finished SWOT diagram. Be sure to note if the positive outcomes outweigh the negative. If they do, it may be a good decision to carry out the objective. If they do not, adjustments may need to be made, or else the plan should simply be abandoned.

Read our SWOT Analysis tutorial.

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SWOT Analysis Examples

The best way to understand SWOT analysis diagrams is to look at some examples of SWOT analysis diagrams.

Click on any of these SWOT analysis diagrams included in SmartDraw and edit them:

Marketing SWOT Analysis

Product Marketing - SWOT Diagram

Market Analysis - SWOT Diagram

Browse SmartDraw's entire collection of SWOT analysis diagram examples and templates

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SWOT Analysis

Easily create SWOT diagrams and other business visuals

What is a SWOT Analysis?

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Advanced SWOT Analysis Tutorial

SWOT Analysis Examples

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With SmartDraw, You Can Create Many Different Types of Diagrams, Charts, and Visuals

What is a SWOT Analysis?

How to Do a SWOT Analysis

SWOT Analysis Examples

More SWOT Analysis Diagram Information

Try SmartDraw's SWOT Analysis Diagram Software Free

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Getting StartedLearn to make visuals, familiarize yourself with the UI, choosing templates, managing documents, and more.

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SWOT Analysis

Easily create SWOT diagrams and other business visuals

With SmartDraw, You Can Create Many Different Types of Diagrams, Charts, and Visuals

What is a SWOT Analysis?

How to Do a SWOT Analysis

SWOT Analysis Examples

More SWOT Analysis Diagram Information

Try SmartDraw's SWOT Analysis Diagram Software Free

Diagramming
Build diagrams of all kinds from flowcharts to floor plans with intuitive tools and templates.

Whiteboarding
Collaborate with your team on a seamless workspace no matter where they are.

Data
Generate diagrams from data and add data to shapes to enhance your existing visuals.

Enterprise Friendly
Easy to administer and license your entire organization.

Security
See how we keep your data safe.

Apps & Integrations
Connect to all the tools you use from Microsoft, Google Workspace, Atlassian, and more.

Product Management
Roadmap features, brainstorm, and report on development, so your team can ship features that users love.

Software Engineering
Design and maintain complex systems collaboratively.

Information Technology
Visualize system architecture, document processes, and communicate internal policies.

Sales
Close bigger deals with reproducible processes that lead to successful onboarding and training.

Getting Started
Learn to make visuals, familiarize yourself with the UI, choosing templates, managing documents, and more.

Templates
Get inspired by browsing examples and templates available in SmartDraw.

Diagrams
Learn about all the types of diagrams you can create with SmartDraw.

Whiteboard
Learn how to combine free-form brainstorming with diagram blueprints all while collaborating with your team.

Data Visualizers
Learn how to generate visuals like org charts and class diagrams from data.

Support
Search through SmartDraw's knowledge base, view frequently asked questions, or contact our support team.

Development Platform
Browse built-in data visualizers and see how you can build your own custom visualization.

Open API
The SmartDraw API allows you to skip the drawing process and generate diagrams from data automatically.

Shape Data
Add data to shapes, import data, export manifests, and create data rules to change dashboards that update.

Site License
Site licenses start as low as $2,995 for your entire organization.

Team License
The SmartDraw Team License puts you in control with powerful administrative features.

Security
See how we keep your data safe.

Apps & Integrations
Connect to all the tools you use.