Management Team

Paul Stannard

Founder, Chief Executive Officer and Chief Technology Officer
A self-taught software developer, Stannard began his career in the PC industry in 1980, founding a software company that developed software for Apple computers. Since that time, he has written more than a dozen published software applications, primarily graphics software. Stannard, himself, wrote the first version of SmartDraw, and continues to play a key role in developing the company's products. An innovator and expert in software user-interface design and development, Stannard created MegaForm, the first graphical form design software in 1985 and Org Plus, the first graphical organization chart program for the Macintosh and Windows® in 1989. Paul Stannard is also a pioneer and recognized authority in electronic software distribution and internet marketing and speaks frequently on the subject. SmartDraw has been a leader in this field since Stannard founded the company and began selling over the internet in 1994. Stannard holds bachelor and master degrees from Oxford University, as well as a Ph.D. in organic chemistry from UCLA.

J. Anthony Patterson

Chief Operating Officer
Patterson has responsibility for day-to-day operations of the company. Prior to joining SmartDraw Software, Patterson was co-founder and principal of Acclivity Financial Corp., a private real-estate development company while pursuing investment opportunities for Pattco Ventures, LLC, a private equity firm. Patterson also served as co-founder and president of Vericate Corporation, a software company pursuing analytical solutions to prescription drug fraud. Prior to Vericate, he was president or CEO for a variety of public and private entities including Mindport, Inc., HNC Software, Inc., and units of Metromedia Company, BankAmerica Corporation and Diatek Corporation. A past chairman and director of the San Diego Software Industry Council, Patterson pursued undergraduate studies in business administration at the University of Louisville, and he holds an MBA degree in management from Pepperdine University.

Jeff Anderson

Vice President of Software Development
Anderson is responsible for software development for the company. Prior to joining SmartDraw, he was principal software architect for Provide Commerce, Inc. Prior to Provide, he was chief technology officer for BrightTeam Software. Anderson holds a BS degree in mechanical engineering from the University of California, San Diego.

Dan Hoffman

Vice President of Marketing
Hoffman is responsible for marketing operations for the company as well as public relations and strategy development. Prior to joining SmartDraw, Hoffman co-founded and was CEO of Namezero, which was sold to VeriSign in 2000. Prior to Namezero, Hoffman spent 5 years at Microsoft® Corporation, where he was a key member of the Microsoft Word® and Microsoft Office® product teams. Hoffman's diverse background includes a unique combination of executive management experiences in a wide range of companies from start-ups to the Fortune 500. Hoffman holds a BS degree in industrial engineering from Stanford University, with an emphasis in organizational behavior, business management and computer science.

Linda Kaechele, CPA

Vice President of Finance
Kaechele is responsible for all financial and accounting operations of the company. Prior to joining SmartDraw, she was VP of finance for Volcano Corporation. Prior to Volcano, she held corporate controller positions with Active Network, Education Lending Group and Previo, Inc. (formerly Stac Software). Kaechele holds a BS degree in economics/finance, and an MBA degree in accounting from Fairleigh Dickinson University. She is also a Certified Public Accountant.

Kevin Lai

Vice President of Operations
Since joining the company in 1999, Lai has served in a variety of technical and operational support positions. As VP of operations, Lai is responsible for the delivery, development processes and quality assurance of SmartDraw Software products and content, as well as customer and technical support. Lai holds a BS degree in business administration with an emphasis in management from San Diego State University.

Mark Sulzen

Vice President of Information Technology
Sulzen is responsible for all information technology infrastructure for the company, and has led major initiatives in storage design, virtualization, systems management, and disaster recovery. Prior to joining the company, Sulzen held positions as chief technology officer, IT director, technical marketing manager, and web development manager for several technology companies including Novell Networks, Inc. and ITI International. Sulzen holds a BS degree in business information systems from the University of Phoenix, and was recently selected as a finalist in the 2012 San Diego Top Tech Exec Awards. He has also served as a director and president of the San Diego chapter of the Association of Information Technology Professionals (AITP).

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