Five Forces Analysis Example - 3

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Five Forces Analysis
Competitive Rivalry
Rate of industry growth
Industry concentration
Intermittent industry overcapacity
Exit barriers
Diversity of competitors
Fixed cost allocation per value added
level of advertising expense
Economies of scale
Threat of Substitution
Buyer propensity to substitute
Relative price performance of substitutes
Buyer switching costs
Perceived level of product differentiation
Supplier Power
Supplier switching costs relative to firm switching costs
Degree of differentiation of inputs
Presence of substitute inputs
Supplier concentration
Threat of forward integration
Cost of inputs relative to selling price of the product
Buyer Power
Buyer concentration to firm concentration ratio
Bargaining leverage
Buyer volume
buyer switching costs relative to firm switching costs
Buyer information availability
Threat of backward integration
Availability of existing substitute products
Buyer price sensitivity
Differential advantage (uniqueness) of industry products
Threat of New Entry
Switching costs or sunk costs
capital requirements
access to distribution
absolute cost advantages
learning curve advantages
expected retaliation by incumbents
Adapted from Michael E. Porter, Competitive Strategy, Free Press, 1980.

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