House of Quality Matrix

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Text in this Example:

Organizational Difficulty
(5=difficult, 1=easy)
Our Company
Company A
Company B
Target Benchmark
Customer Requirements
Product Requirements
Correlation matrix
Interrelationship matrix
Strong (5)
Relationship weighting factors:
Moderate (3)
Weak (1)
Customer Rating
5 High, 1 Low
Major sales point: 1.4
Minor sales point: 1.1
+ positive, supporting
- negative, tradeoff

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