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The strategic analysis process begins with assessing your level of performance in each of the following areas. Performance can be low or high based on the current situation, comparison to goals, trends for the future, or your firms level of satisfaction.
-ability to attract and maintain customers.
Low Performance 1-----2-----3-----4-----5 High Performance
-ability to do better than your competition.
-ability to provide products/services efficiently and effectively based on internal management processes.
-ability to attract resources based on level of return to key stakeholders.
Which performance concerns (if any) warrant strategic analysis and planning?