Sales Territory Map

A sales territory map allows sales management to clearly define territory ownership on a map.

How to Use Sales Territory Maps

Sales organizations can use sales territory maps to not only define sales territories but to analyze sales performance, calculate routes, and create maps for sales calls. The process of dividing sales territories requires foresight to make sure you allow room for the company to grow. Poorly aligned territories may lead to low employee morale, client losses, and a waste of valuable resources.

Analyzing sales territories

What to Consider When Creating a Sales Territory Map

  • Be strategic. Start out by strategically meeting revenue goals in small areas. From that point, you then can gradually grow the territories.
  • Understand your clientele. It's important to gather as much information as possible about your customers. Knowing the kind of clients you're going after, their locations (whether physical or virtual), and the resources required to reach them will help set up your sales territories in the future.
  • Take inventory of the territories. Perform regular maintenance of territories and tweak them once a year. Revising territories should be approached with caution, as it may hurt existing relationships with customers in those territories.
  • Maintain balance. It's important that sales territories be balanced. If a sales rep is performing poorly, they should not be assigned a smaller territory. The response should be to assign that particular territory to a sales rep better suited to it.

Making a Sales Territory Map

SmartDraw has a comprehensive library of world maps, unique customization tools, and a great looking set of templates to help you get started.

To begin, browse through the map library for your desired region.

Map templates

You can customize a selected map by color coding regions using different fill colors. Just select a state or country and pick a color. Learn more by reading our tutorial on creating sales territory maps with SmartDraw.