Trade Show Design Software

Design trade show layouts, booth maps, exhibition diagrams, and more

The Easy Choice for Trade Show Design Online

Easy to Use

Start with the exact layout template you need—not just a blank screen. Then customize it to fit your needs with thousands of ready-made trade show design symbols for booths, tables, chairs, and more.

Easy to Work With Other Apps

SmartDraw is easy to work with no matter what other apps you use. You can add trade show designs to:

Microsoft Office^®
- Word^®
- PowerPoint^®
- Excel^®
Microsoft Teams^®
Google Workspace^™
- Google Docs
- Google Sheets
Atlassian^™ apps
- Confluence
- Jira

Easy to Save to Your Existing Storage Solution

SmartDraw works hand in glove with most file storage systems. You can save your trade show designs directly to:

SharePoint^®
OneDrive^®
Google Drive^™
DropBox^®
Box^®

There is no need to create a parallel set of common folders and permissions, SmartDraw can just save files directly into your existing set up.

Easy to Share

Share your trade show design with anyone, even if they don't own a copy of SmartDraw, with a link. You can also easily export any diagram as a PDF or common image formats like PNG or SVG.

Easy to Get Help

Have a question? Call, chat or email us. SmartDraw support is in-house and free!

Easy Collaboration

SmartDraw makes it easy to get feedback on your trade show plans from your team and clients.

You can work on the same design by saving it in a shared folder or by sharing a link. Others can leave comments or make edits if they have permission.

SmartDraw makes it easy to collaborate on a shared vision.

Tips for a Successful Trade Show

Identify Your Goals and Set a Measure for Success - Whether you're going to the trade show to generate sales leads, introduce a new service, or just generate brand awareness, make sure you know ahead of time what you want to get out of having a booth. You want to generate social media buzz on Twitter? You want to collect emails and phone numbers for qualified leads?
Promote Your Booth - Prior to any trade show, you may want to email your existing customers or prospects. The trade show might be the perfect place to set up face to face meetings. You may also want to advertise online, send a press release, or send a direct mail piece to a qualified list.
Plan Your Collaterals - You'll want to have both eye-catching display pieces like a multi-media presentation, banners and poster, and takeaways like brochures and flyers, and fun give-aways, or swag, like t-shirts and pens.

Train Your Team - Make sure everyone on your team is on the same page about responsibilities and message. It may also be helpful to go over the process for following up with leads. You may want to document the process using a flowchart.
Don't Forget About the Logistics - Don't forget about submission deadlines for things like getting an advertisement in the trade shows promotional guide and make travel plans and reservations for your team and any collaterals you plan to bring.

Manage Your Trade Show Planning Like a Project - To keep track of all the deadlines, collateral development, promotional tasks, it's best to create at least an informal project plan.

Follow-Up - Using a mind map, brainstorm ways to follow up any leads shortly after the trade show. What actions do you want your prospects to take? Take advantage of a special trade show offer, subscribe to a newsletter, sign up for a webinar?

Create a Layout for Your Trade Show

If you're an organization thinking about setting up a trade show, SmartDraw can help you create maps and layouts for booths and meeting rooms.

Booth Layout and Trade Show Planning

Perhaps you're planning your company's first booth at a trade show and need to experiment with layouts so you're prepared to make the most out of your appearance. Use SmartDraw's layout tools to mock up a variety of setups and get buy-in from key stakeholders on your team.