The first thing you want to do when using this brainstorming technique is to clearly identify the problem you are trying to solve. It is important to be specific so all members of the team recognize the goal of the brainstorming session.
Next, you want to put together a team of people with diverse outlooks. Hold the brainstorming session and work through the SCAMPER acronym by asking questions for each of the seven elements. Fill out the diagram as you go with everyone's suggestions and ideas.
Lastly, review all the answers that your team came up with. Determine which ideas could be a solution to the problem and explore them in more detail.
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