Marketing Scorecard - Competitive Analysis

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3/3 EXAMPLES

Text in this Example:

Attributes
Weight
Q 1
Q 2
Q 3
Q 4
Rating
(1-5)
Value
Understand customer needs and wants
Allocate resources in line
Develop winning product lines
Branding
Product development
Customer feedback
Provide solutions
Total
(Weight must total 1.0)
Marketing Scorecard