Create Growth-Share Matrix examples like this template called Growth-Share Matrix Guidelines that you can easily edit and customize in minutes.
QUESTION MARKS
STARS
DOGS
CASH COWS
Low Market Share
Low Market Growth
your market presence is weak. It’s going to be difficult to make a profit.
High Market Share
you’re well-established. However, the market isn’t growing and your opportunities are limited.
High Market Growth
you’re well-established, and these are fantastic opportunities
The opportunities no one knows what to do with.
These opportunities need serious thought as to whether increased investment is warranted.
Growth-Share Matrix
Market Growth
Market Share
liquidate
remainder
divested
select
a few
invest
high
low
