Growth-Share Matrix Guidelines

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3/3 EXAMPLES

Text in this Example:

QUESTION MARKS
STARS
DOGS
CASH COWS
Low Market Share
Low Market Growth
your market presence is weak. It’s going to be difficult to make a profit.
High Market Share
you’re well-established. However, the market isn’t growing and your opportunities are limited.
High Market Growth
you’re well-established, and these are fantastic opportunities
The opportunities no one knows what to do with.
These opportunities need serious thought as to whether increased investment is warranted.
Growth-Share Matrix
Market Growth
Market Share
liquidate
remainder
divested
select
a few
invest
high
low