Marketing Mix - 7Ps
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TARGET MARKET
PRODUCT
Design
Technology
Usefulness
Convenience
Value
Quality
Packaging
Branding
Accessories
Warranties
PRICE
Strategies:
Skimming
Penetration
Psychological
Cost-Plus
Loss leader, etc.
PLACE
Retail
Wholesale
Mail order
Internet
Direct Sales
Peer to Peer
Multi-Channel
PROMOTION
Special Offers
Advertising
Endorsements
User trials
Direct mailing
Leaflets/posters
Free gifts
Competitions
Joint ventures
Physical
Environment
Smart
Run-down
Interface
Comfort
Facilities
Process
Especially relevant to service industries
How are services consumed?
People
Employees
Management
Culture
Customer Service
