GE-McKinsey Matrix

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7/23 EXAMPLES

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Develop selectively
and build on
strengths
Invest selectively
and build
Invest heavily for
growth
Harvest
Develop
selectively
for income
Invest selectively and
build
Divest
Harvest or divest
Develop for income
LOW
MEDIUM
HIGH
Business Position
Industry Attractiveness
GE-McKinsey Matrix