Market Position and Strategy Matrix

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14/23 EXAMPLES

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Your company's competitive position
Number of competitors in your market
Direction of combined market trends
Possible strategy (make sure this strategy advances your mission)
Is this a competitive or a collaborative strategy?
Strong
Many
Growing
Shrinking
Few
Middle:
Some strong competitive advantages,
some competitive disadvantages
Weak
Many
Market Position and Strategy Matrix
Source: Adapted from Play to Win, ISBN 0-7879-6813-7, © 2005; Jossey-Bass, an imprint of Wiley