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Text in this Example:
ASSESS YOUR FIRM'S TEN MOST IMPORTANT STRENGTHS USING THE INTERNAL ANALYSIS CHECKLIST AND YOUR OWN BELIEFS ABOUT YOUR FIRM.
In the column marked CA put a check beside those strengths that are COMPETITIVE ADVANTAGES. In the final column cite specific evidence that supports your belief that the item is a strength or competitive advantage.
STRENGTH: Something a company does well or a characteristic that gives it an important capability.
COMPETITIVE ADVANTAGE: A strength that clearly places a firm ahead of its competition.