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Text in this Example:
ASSESS YOUR FIRM'S TEN MOST IMPORTANT WEAKNESSES USING THE INTERNAL ANALYSIS CHECKLIST AND YOUR OWN BELIEFS ABOUT YOUR FIRM.
In the column marked CA put a check beside those strengths that are COMPETITIVE DISADVANTAGES. In the final column cite specific evidence that supports your belief that the item is a strength or competitive advantage.
WEAKNESS: Something a company does poorly or a characteristic that puts it at a disadvantage.
COMPETITIVE DISADVANTAGE: A weakness that clearly places a firm behind its competition.