Strategy Map - Retaining Customers

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Business
Customer
Internal
Grow Revenue
Add and Retain
High-Value Customers
Existing
New
Customer Experience Proposition
Basic Requirements
Differentiations
Multiple Ad Format
Personal Experiences
Placement
Multiple Channels
Relevancy
Mobile Market
Ad Placement Strategy
Develop and Implement Marketing Programs
Personalization Experience
Develop and Implement Personalized Marketing Programs
Deliver Personalized Experiences
Add and Retain High-Value Customers